You made a kick-ass video for your brand and it cost a pretty penny. So how do you know if all the money was well spent?
If you are a marketing executive you need to show your boss if your marketing campaign is helping or hurting the company. And most marketers consider ROI or Return on Investment as a holy grail of marketing measurement.
But when it comes to a video campaign for your brand, is the traditional method of calculating ROI the most accurate way to adjudge the campaign effectiveness and profitability? Let’s find out through this presentation.
The bottomline is that it is no small task to track and attribute all metrics for a video unlike most other marketing campaigns, but then video marketing and content marketing in general add far beyond the directly measured returns.